Joshua Seinen
Crafted Conviction

Square One

Square One makes custom homes that are built not just for living, but for life. Simple, right?

The objective for this project was simple, too, but not. My job was to simplify the brand identity down to the bare essentials, allowing for a minimal, modern, and curated brand experience.

Utilizing the frame found in the logo, we allowed the branding to do less heavy lifting, while increasing brand equity. The focus was put on the precious moments that life provides us through a visual identity that positioned Square One as a protector, provider, and caretaker.

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